Working with a reputed organization in the Magarpatta vicinity has opened my eyes to some of the toughest challenges in real estate sales. The problem isn’t about the product itself, but about how the project is presented to potential buyers.
Unlike other projects in the area, our site lacks several standard features that usually help create a strong impression:
- No sample flat to showcase the living space
- No audio-visual presentation to highlight the project
- No lavish office setup for client meetings
- Very minimal hospitality arrangements
- No experience centre to immerse visitors in the lifestyle
- Entrance area affected by a nearby canal, leaving a poor impression
- Only a single-building development with basic amenities
- Limited capacity to handle multiple family visits at the same time
- Locality often perceived negatively
- Approach road is tough and inconvenient to navigate
All these factors raise an important question: How can we successfully sell this project when competing developments, just 1–2 km away, are offering every facility mentioned above—and more?
its a Case Study for all new sales manager joing in Real estate …
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